Marketing & Demand Generation Lead (San Francisco) Job at Payment Solutions Pte Ltd, San Francisco, CA

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  • Payment Solutions Pte Ltd
  • San Francisco, CA

Job Description

Location: Preferred onsite in San Francisco | Remote U.S. acceptable

Seniority: 5–10 years experience

Start Date: Immediate or within 4–6 weeks

Reports to: Founding team (CEO)

Team: Will lead the existing marketing team

Overview

We are hiring a Marketing & Demand Generation Lead to own and scale HitPay’s digital merchant acquisition engine. This is a high-impact, strategic, and execution-driven role focused on generating qualified sign-ups from SMBs and mid-sized businesses across Southeast Asia.

The ideal candidate has experience scaling demand generation for long-tail and SMB-focused digital platforms , and is comfortable both building campaigns hands-on and leading a small team.

Target Profile

  • 5–10 years in growth marketing, demand generation, or performance marketing

  • Experience leading end-to-end digital acquisition: strategy, execution, and optimization

  • Proven success with SMB or long-tail audience acquisition (SaaS, fintech, marketplace, etc.)

  • Strong with Google Ads, Meta, YouTube, retargeting, landing pages, SEO, and funnel conversion

  • Experience managing a marketing team and collaborating cross-functionally with product and sales

  • Comfortable with daily 4–6 hour Asia timezone overlap (especially if remote)

Top Traits to Look For

  • Strategic thinker with execution muscle — willing to get hands-on

  • Track record of delivering high ROI campaigns and driving efficient CAC

  • Strong analytical orientation — data-led but creative

  • Experience with funnel ownership (from acquisition through conversion and activation)

  • Bonus: Experience in cross-border, regulated, or fintech industries

First 90 Days Goals

  • Audit current funnel and identify quick wins and long-term priorities

  • Launch performance campaigns across 2–3 key channels/markets

  • Drive measurable improvements in CAC and qualified merchant sign-ups

  • Build and manage campaign performance dashboards

  • Align the marketing team’s execution plan with company growth goals


Compensation / Logistics

  • Full-time

  • Competitive base salary and equity

  • Visa sponsorship available (for SF-based hires)

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Job Tags

Full time, Immediate start, Remote job,

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